BIO
Jeroen Coelen is a PhD Candidate and Lecturer at the Faculty of Industrial Design Engineering, specialized in crafting business models for startups. With an academic background in MSc. Strategic Product Design (Delft University of Technology) and BSc. Industrial Design (Eindhoven University of Technology), Jeroen leverages his expertise in entrepreneurship and design. His research delves into the critical journey from startup idea to a functional business model. In his current role and previous experiences, including Head of Research at Bit and Innovation Manager at Werkspot, Jeroen has contributed to strategic design and the development of new concepts.
SHOW NOTES
In this captivating podcast episode of “Ideate with Florian”, we welcome Jeroen Coelen, a seasoned mentor and researcher at TU Delft. We explore the dynamics of early-stage startups. Jeroen provides valuable insights into distinguishing between wannabe entrepreneurs and founders, emphasizing that everyone is a founder when actively pursuing ideas. We delve into the concept of product-market fit, demystifying the term and focusing on its significance in creating a sustainable business model. Jeroen shares practical advice on decision-making between initiatives and early-stage signals for success. He discusses common pitfalls in identifying problems and provides a checklist of seven red flags. The episode includes a real-world example of the dating startup Breeze, highlighting the importance of adapting revenue models to customer behavior. Tune in to learn from Jeroen's expertise and practical insights on navigating an early stage startup!
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